Appfigures release notes
Appfigures release notes

Support for App Preview videos

App panels now show App Preview videos for all iOS apps and games, playable, and with sound!

Open up the app panel from any of the following to view App preview videos:

  • Top Apps
  • All ASO reports
  • The Competitors report
  • Explorer

Also, you can easily find apps and games that have an App Preview video with Explorer, and then watch them right in Explorer. It's great for research!


Better support for Screenshots in App Panels


We've expanded support for screenshots in app panels for iOS and Mac apps to support all available screenshots from all available devices and all available resolutions.

This is available for all apps across the entire platform, from Analytics to Explorer and Top Apps.

View Downloads and Revenue by Device

You can now break down all download and revenue metrics by device to gain a better understanding of your users and your revenue.

New Tab


The Sales and Revenue reports have a new By Device tab which break down any selected metric for any selected apps by the device category they came from.

Note: Right now only Apple devices (and apps) are supported. We plan to expand that in the future to include Android apps as well.

Supported device categories include: iPhone, iPad, Mac, and Apple TV.

New Filter


In addition to the new tab, existing tabs now offer a filter so you can see your data by date, country, or even product, filtered by device.

Support for Stripe in the Payments Report

You can now break out your Stripe revenue in the Payments Report, and track it along side revenue from other platforms easily.

In addition, when "All Products" is selected, Stripe payments will be broken out at the individual app level as well.


Improved Ratings Calculation for ASO in Keyword Inspector

Ratings play an important role in App Store Optimization, and on the App Store, the algorithm looks at new ratings to decide an app's rank.


We recently uncovered that the algorithm ignores negative ratings, such as when the App Store cleans ratings or when the developer resets the app's rating, so we're now ignoring those ratings in Keyword Inspector.

This means ratings in Keyword Inspector may not align with the Ratings report or the Competitors report, but will give better insight into ranks within a keyword.

Learn more about App Store Optimization, hands-on, with Keyword Teardowns.

New Integration: Stripe


Are you using Stripe to accept payments for your desktop apps? Or maybe for your mobile apps where it's (now) possible? If you do, you can now track all of your revenue in one place with our new Stripe integration!

Connect Stripe →

The integration with Stripe is currently in open beta and is available to all members across all plans.

Better Insights with More Overlays

One of the major benefits of having all of your data in one place is that you can combine it to easily identify trends and correlations.

Things like how ad spend relates to downloads or how downloads relate to ratings, are super simple to visualize with overlays.

Overlays have been a core feature of all Analytics reports, and we just made them even better!

  • Category ranks can be overlaid in all reports.
  • The Ad Spend report now has access to all other data sets, including downloads, revenue, and more.
  • Overlays work across all granularities, not just in daily mode.

Try out the overlays in every Analytics report right now, and it's available across all plans.

Changes to Google's fee for subscriptions

In a few days, Google will change its fee structure for apps and games that use subscriptions.

Starting January 1st, Google will be lowering the fee for subscriptions 15% for all transactions. Previously, only subscriptions active for a year or more were eligible for this lower tier while first-year subscriptions had a 30% fee.

This will be reflected in your Revenue and Subscriptions reports automatically starting January 1st.

Important - Google does not report net revenue until the end of the month, which means we won't know if Google actually made this change on time or if there were any delays. We don't expect any, but as we learn more about this change, if we do see the need, we will update reports to ensure accuracy.

Our Response to Log4Shell

The Apache Foundation recently announced that Log4j, a popular Java logging library, is vulnerable to remote code execution. You may also know it as CVE-2021-44228.

Our team worked to evaluate all of our products and internal services for any potential impact, and we can confirm that Appfigures is not impacted by this vulnerability.

In addition, we are actively monitoring for attempts to exploit this vulnerability and have not detected any successful attacks against our infrastructure.

This Black Friday is BIG! 50% OFF + Exclusive Prizes 🎁


Now's a great time to get the best tools for App Store Optimization and App Intelligence! Get keyword suggestions, understand competitor performance, track ranks, and much more, so your app or game can get more visibility (and downloads).

The Promotion

Upgrade between Monday 11/22 - 11/29 and get a 50% discount, up to $150/mo. ($1,800/yr.), for an entire year.

Every upgrade will also be entered into a raffle to win exclusive prizes.

👉 Get the promotion now with code BLACKFRIDAY21.

The Raffle

This year, in addition to the hefty discount, all upgrades will also be entered into a raffle to win one of the following prizes:

  • (1) $1,000 Appfigures gift card
  • (3) 30-Minute consultation with our ASO expert, Ariel
  • (5) $100 Appfigures gift card
  • (10) Appfigures Retro-Robot Shirt

The Rules

  1. Everyone can take advantage of this promotion, including new and existing members, as long as you're upgrading to a plan that's higher than your current plan (or the last plan you had if you had a paid plan in the last 30 days).
  2. The promotion applies to the Monitor, Optimize, Grow, and Explore plans.
  3. The promotion starts November 22nd at midnight EST and ends November 29th at 11:59pm EST.
  4. All upgrades during the period will be entered into the raffle, including those for plans that aren't eligible for the discount.
  5. Winners will be chosen at random on Thursday, December 2nd, and will be contacted directly by email.