We've got a small new feature to help you see, at a glance, which keywords apps are targeting in their name and subtitle.
The new Keyword Highlighter is available in Keyword Inspector (Ariel's favorite ASO tool) and automatically analyzes all the visible metadata of apps appearing in the results to show you what they're targeting and give you ideas quickly.
Selecting a word will highlight it across all the apps that use it, so you can quickly see where it's used.
Unlike the Competitor Keywords report, which uses performance to determine keywords, a very good way to tell what works, the Keyword Highlighter shows the keywords the app maker's chose, giving you super fast insight.
Visit Keyword Inspector →